Twitter is a powerful social platform and marketing tool - but only if you're using it the right way. That means paying attention to more than just your tweet count.
Tracking twitter metrics can change your game and help you better measure your success (or lack thereof) on the platform.
It can also help you make strategic decisions about how to improve your performance.
Remember, data speaks the truth! And twitter stands at the top with 396.5 million users. Every day, 206 million users access Twitter through their mobile phones. Out of these 206 million, 75% are outside the US.
6 Important Twitter Metrics: How And Why Track Them?
Twitter is a powerful tool that can help you build relationships, drive traffic to your website, and create brand awareness.
But with so many features, it can be difficult to know where to start. This is especially true when it comes to metrics.
Think of Twitter metrics as data points that show you how well your tweets performed.
By analyzing these metrics, you can understand what works on Twitter and what doesn't. You can use the results to achieve your social media goals!
Time to tab on those trackers, and let's get started with some serious insights.
1. Top Tweets
It shows you which of your tweets got the most engagement over a given time.
Why Track It? When running ads or evaluating your content strategy, you'll want to know which of your tweets performed the best. This metric can help you determine that.
How To Track It? You can track your most popular tweets over the past 28 days using Twitter's native analytics tool. To do this, log in to your Twitter account, click on the "Analytics" tab, and click on "Tweets" at the top of the page. But if you want to analyze any pages, then you will need advanced statistics for Twitter.
How To Improve It? After evaluating your best-performing tweets, try to identify what made them successful.
- Was it the use of a certain hashtag?
- A call-to-action?
Once you've identified what made those tweets successful, you can replicate that in your future tweets.
2. Tweet Impressions
Now that you know which of your tweets performed the best, it's time to look at how many people saw them. That's where tweet impressions come in.
Tweet impressions are the number of times your tweet was seen by people on Twitter - even if they didn't engage with it.
Why Track It? This metric is important because it gives you an idea of how far your reach is on Twitter. The more impressions your tweet has, the more people see it. While engagement is important, you also want to make sure that your tweets are being seen by as many people as possible. After all, you can't get engagement if no one sees your tweets!
How To Track It? Track it on the Twitter Analytics tab on the "Tweets" tab, and you'll see your tweet impressions for the past 28 days.
How To Improve It? There are a few different ways you can improve your tweet impressions:
- Try to use relevant hashtags in your tweets.
- Tweet multiple times a day.
- Share other people's content.
3. Engagement Rate
Once you know your tweet impressions, it's time to look at your engagement rate.
Why Track It? This metric shows you how often people interact with your tweets.
It's a good way to measure the success of your content strategy and understand what type of content your audience enjoys.
How To Track It? It's present in the Tweets section of the analytics tab. Divide your total number of engagements by your total number of impressions.
How To Improve It? If you want to improve your engagement rate, there are a few things you can try:
- Add images or videos to your tweets.
- Ask questions in your tweets.
- Run Twitter polls.
Either way, you should aim for an engagement rate of 1% or higher.
4. Profile visits
Another important metric to track profile visits. This metric shows how many people visit your profile and how often they do it.
Why Track It? Profile visits are a good way to measure the reach of your tweets. If people visit your profile, they're interested in what you have to say!
How To Track It? You can track your profile visits on Twitter Analytics. Just click the "Home" tab and see your profile visits for the past 28 days.
How To Improve It? Think of your profile as a mini website. You want to ensure that it's filled with relevant information about you and your business. Make sure to include the following:
- A link to your website.
- A brief description of what you do.
- An avatar or profile picture.
5. Top Mentions
Mentions are instances where other users include your @username in their tweets - whether they're replying to one of your tweets or just mentioning you in passing as part of a conversation about something else.
Why Track It? Mentions are important because they allow you to connect with other users - which can help increase your visibility and grow your following over time.
How To Track It? You can see your mentions by going to the "Home" tab on Twitter Analytics.
How To Improve it? If you want to encourage more mentions, try tweeting content that is likely to start a conversation. You can also try reaching out to other users and engaging with their content.
6. Top Followers
Top followers are the people who have the most influence on your Twitter account. They're the ones with the largest followings, the most influence, and the most engaged audiences.
Why Should You Track Them?
- First, influencer marketing is extremely effective in reaching new audiences because people trust recommendations from people they know and respect.
- Secondly, engaging with your top followers more often makes you likely to build stronger relationships with them over time
How To Track It? Go to your Twitter analytics to find your top followers and click "Home." There you can view your top followers and their profiles
How To Improve it? Once you've identified your top followers, you can start to engage with them more often. This could mean tweeting them, retweeting their content, or liking their tweets. The more you engage with them, the more likely they will return the favor—and that's where the real benefits come in.
Back To You
There you have it! These are six essential Twitter metrics that you should be tracking. By understanding these metrics, you'll be able to assess the performance of your tweets better and make more informed decisions about your Twitter strategy.
Do you have any questions about these metrics? Let us know in the comments below!
